“Language is a source of misunderstanding.” -McLuhan, 1964 MEANING: This means that the differences between two or more people who speak different languages can lead to misunderstandings between or among them. This could also mean that when one has a different interpretation of another one’s language, then this would lead to misunderstandings. Does the user’s/audience’s own background or experience affect the interpretation of messages? How? Yes, because we use our past experiences to gain knowledge or information which we also use in decoding or giving interpretation to messages that we receive. Thus, a lack of background or experience about certain topics can lead to one’s misinterpretation of messages. Is it possible that a different individual derives a different meaning from the messages? Explain. Yes, since our experiences affect the way we think or the way we understand concepts, a person with more experiences would know how to interpret a message that is rele...